Remove Consumer Remove Customer Data Remove Gifts Remove Point of Sale
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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

in March 2020, consumer buying behavior began shifting. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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The Power of POS Gift Cards: A Guide for Retailers

Korona

Gift cards can be a powerful marketing and sales tool for retailers. And when you combine them with point of sale (POS) technology, their potential is even greater. But how exactly do POS gift cards work, and what are their associated challenges? That’s what this guide is all about. Let’s get started!

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Building a relationship beyond just transactions will prevent customers from purchasing based solely on discounts, which can ultimately hurt a retailer’s bottom line. Companies with loyal customers understand their customers’ needs and deliver personalized experiences. Tip 6: Allow customers to shop where they are.

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Increasing personalization using the power of analytics

iVend

As discretionary spend decreases in inverse proportion to cost of living increases, and consumers think more carefully about where they spend, retailers have to get really smart about strategies to win and retain their share of the market. iVend helps retailers iVend helps retailers to capture and analyse customer data.

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eCommerce POS Integration: One System for Online and Offline Sales

Korona

By integrating your eCommerce and point of sale system, you can extend your website’s existing functionality and attract a broader audience to your brand. This article discusses the benefits of eCommerce POS integration and how to integrate a point of sale system with your website. Increase sales and revenue.

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Account Takeovers: The Next Big Retailer Threat

RTP blog

Account takeovers occur when fraudsters gain access to consumers’ login and password information for a retailer, which allows them to see that customer’s personal information, credit card number, store rewards and more. E-Commerce sales are expected to reach 12.4% Merchants with an online channel are already losing 7.6%

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Critical Winery POS Features for Vineyards, Wine Shops, and Tasting Rooms

Korona

It’s time to revamp your winery marketing strategy by personalizing your wine club membership gifts based on a customers database that you can only access through your wine POS system. Customer analytics refers to the valuable data collected through your customers’ behavior to improve your marketing strategy. .

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