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Gift Shop Operator Event Network Begins Transition to Mobile POS

Retail TouchPoints

Destination retailer Event Network — which operates gift shops for aquariums, zoos, museums, science centers, botanical gardens and other cultural attractions — has upgraded to a mobile point-of-service (POS) system and adopted a new cloud infrastructure as it continues its digital transformation.

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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Retailers will leverage this moment to focus on operational efficiencies and consumer connection. AI Investment Generative AI and AI will help drive efficiencies for mission-driven consumers and overworked employees. The shift in retail hot topics from the metaverse to AI characterizes the recent attitudinal shift in retail strategy.

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The Power of POS Gift Cards: A Guide for Retailers

Korona

Gift cards can be a powerful marketing and sales tool for retailers. And when you combine them with point of sale (POS) technology, their potential is even greater. But how exactly do POS gift cards work, and what are their associated challenges? That’s what this guide is all about. Let’s get started!

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How to Create Holiday Gift Guides That Inspire Shoppers & Increase Sales

Korona

One of the most important holiday marketing ideas you can implement is gift guides. Gift guides allow you to showcase your products, inspire shoppers, and stay top of mind throughout the season. In 2020, more than 45% of people said they would look for gift guides to inform their shopping this holiday season. .

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FTD Deploys New Online Tools in Bid to Expand Adoption by SMB Florist Network

Retail TouchPoints

The next step for the 112-year-old floral and gift brand is offering its partner florists updated features within its new MercuryOnline (MOL) platform, powered by Shopify , which FTD CTO Matt Powell describes as “ how digital commerce interfaces with store operations.”. How FTD is Easing Digital Adoption for Florists.

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Shining a Light on a Growing Ecommerce Threat: Chargeback Fraud

Retail TouchPoints

Before, consumers had to engage with customer service reps in physical brick-and-mortar stores. Yes, ecommerce is crucial for sales revenue. The same goes for online portals, loyalty programs and virtual gift cards. That could break the relationship, and you would lose the lifetime sales value.

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Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Retail TouchPoints

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. eMarketer expects retail mobile commerce sales to account for 43.4% of total retail ecommerce sales in 2023. billion, up from $415.93 billion in 2022.

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