Consumer Customer Retention Multichannel Study 
Kissmetrics
FEBRUARY 24, 2021
While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Conversely, B2C marketing means you’re marketing directly to a consumer. This chart outlines a few of the main differences. What is B2C Paid Social Media?
Ecommerce Platforms
NOVEMBER 11, 2019
If your system is more inclined to the expectations that the current demographics of potential consumers indicate, there’s no doubt that your business ends up shrinking your rivals’ customer base. . The paid loyalty program is, on the flip side, vulnerable to getting hit with some degree of skepticism by some consumers.
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SellBrite
SEPTEMBER 5, 2020
It is understanding the unique strengths and benefits each channel can provide, which ultimately helps users convert into a sale and even a loyal customer. Studies have shown that customers exposed to three or more marketing channels are 250% more likely to purchase from a brand. Source: Wishpond. Think mobile-first.
ROI Revolution
MARCH 2, 2021
73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.
ROI Revolution
DECEMBER 2, 2021
Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.
ROI Revolution
AUGUST 5, 2021
Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. Still, overall, 62.5%
ROI Revolution
JANUARY 5, 2021
Now more than ever, it’s important for consumers and executives alike to understand the coronavirus trends that are having a major impact on society. As consumers continue to be concerned about the pandemic and social distancing protocols, they’re growing more and more to dislike standing in checkout lines. December 31 update.
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