ChannelSale

DECEMBER 1, 2023

A key marketing concept is the consumer journey. By comprehending and utilizing each phase, businesses can sell their products more successfully, increasing sales and customer retention. Awareness The Awareness stage of the consumer experience is when potential customers first become aware of their needs, problems, or both.

Consumer 52

Consumer Management Demo SEO 52

Smile.io

APRIL 25, 2023

Top 10 Examples of Social Responsibility as a Customer Retention Tool Social responsibility is a huge priority for consumers. Here is a list of the 10 best socially responsible initiatives for customer retention. Sephora Australia offers points for product recycling.

Recommendation 59

Recommendation Social Media Events Customer Retention 59

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

JUNE 29, 2021

After the initial rush to stock up on essential goods in the early months of the pandemic, traditional brick-and-mortar operations experienced decreased foot traffic in-store as consumers turned to grocery delivery services and ecommerce to secure items they needed from the safety of their homes.

Payment Services 223

Payment Services Retail Customer Retention Payments 223

Smile.io

JANUARY 23, 2023

The trendy, environmentally conscious beauty brand has stolen the hearts of consumers all over the world, turning them into loyal brand advocates. So how did this company build such a loyal following of customers surrounded by so many competitors? We’re looking at the top 10 examples of CSR used as a customer retention tool.

Customer Retention 47

Customer Retention Social Media Customer Blog 47

Kissmetrics

DECEMBER 11, 2022

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits , and vastly improves customer retention.

Marketing 275

Marketing Customer Retention White Paper Download 275

Groove

NOVEMBER 12, 2020

From there, tailor individual shopping experiences to help accelerate the consumer purchase decision process or nurture them post-purchase. This can be a true learning experience for any business, and it's a great way to see what your customers care about the most. Reward Loyal Customers.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Smile.io

JANUARY 27, 2022

Member-only experiences Nike’s Membership loyalty program has always focused on delighting their customers through highly targeted experiential rewards—like exclusive training sessions, advice from world-renowned athletes, and discussions on purchase decisions and training best practices from Nike’s experts.

Sporting Goods 83

Sporting Goods Customer Loyalty Customer Events 83

365 Retail

AUGUST 30, 2022

Are more customers likely to join loyalty schemes because of the cost-of-living crisis? According to pay.uk , most consumers have emerged from the pandemic with an unwavering sense of loyalty to the their favourite brands. In fact, the study reported a 15% decline in supermarket memberships between 2018 and 2022. .

Customer Retention 106

Customer Retention Subscription Consumer Channel 106

Smile.io

APRIL 6, 2023

Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to improve your customer acquisition cost is through customer retention. What is Customer Retention, and Why is it Important?

Customer 96

Customer Customer Retention Blog eCommerce 96

Kissmetrics

FEBRUARY 22, 2021

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. How Establishing an Involvement Level Impacts Customer Retention.

Customer Retention 279

Customer Retention Document Improvements Information 279

Retail TouchPoints

SEPTEMBER 19, 2022

What it doesn’t sound like is a recipe for providing the superior customer service today’s consumers demand. Yet it’s these front-line workers that are the ones your customers engage with most and set the tone for the shopping experience. Consumers today expect the same level of service when they’re shopping online or in person.

Marketing 222

Marketing Retail Information Customer Retention 222

lateshipment

JULY 17, 2020

Visitors who make it to case studies or reviews are more likely to eventually buy your product. Why focus on customer retention , and not just increasing the number of new visitors? Create customized landing pages based on visitors’ previous behavior or visits, and suggest relevant content and products. Think Ahead.

Customer 237

Customer Shipping Costs eCommerce Customer Retention 237

Retail TouchPoints

SEPTEMBER 21, 2023

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. In this transformative era of ecommerce, it’s vital for brands and consumers alike to recognize both the strengths and the shortcomings of AI.

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

Groove

DECEMBER 3, 2020

This measurable automation makes it easy to tailor messaging and marketing efforts to a certain segment of prospects, leads or customers that take a specific action on your site. Automated workflows allow eCommerce businesses to automatically push consumers through the buyer's journey based on every interaction they have within a site.

X-cart 221

X-cart Customer Retention Shopping Carts eCommerce 221

Payoneer

FEBRUARY 22, 2019

While bringing in new customers is important, over 40% of a business’s profits come from existing customers. As a result, customer retention is just as important, if not more so, then acquisition. Put Customer Experience First. A top way to boost customer satisfaction is by offering free shipping.

Customer Retention 20

Customer Retention Customer Shipping Costs Social Media 20

Retail TouchPoints

MARCH 26, 2021

Modern Warehouse and Production Management Systems for Product Customization. Following the rise of individualism, modern customers now seek customized products that connect directly with their lifestyles. A study by Deloitte revealed that customers are willing to pay 20% more than standard equivalents for customized products.

Customer Experience 302

Customer Experience Technology Customer Fulfillment 302

Retail TouchPoints

JUNE 27, 2022

This has been a volatile year for retailers and consumers alike, and the uncertain nature of 2022 has been shaping trends across the industry, according to Forrester’s Vast, Fast, And Relentless: Consumer Buying Enters A New Era report. Promote Retention by Offering Something No One Else Can.

Shipping Costs 220

Shipping Costs Omnichannel Customer Retention Retail 220

OrderDynamics

DECEMBER 27, 2018

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel. Both retailers and customers have the opportunity to benefit from multiple features of the modern approach to retail. Inventory visibility for consumers is one of the most empowering aspects of omni-channel.

Channel 52

Channel Consumer Shipping Costs Multi-channel 52

GetElastic

DECEMBER 18, 2020

And though it may feel like we are slowly coming to the end of these unprecedented times, consumer buying behavior is forever changed, and will in turn, affect the success of many businesses for years to come. 52% of consumers say more than half of their purchases are influenced by convenience. Subscriptions. Marketplace Operations.

Merchant Services 148

Merchant Services Payment Services Payments Subscription 148

ESW

APRIL 8, 2024

Poor Address Quality A study found that 73% of consumers experience delivery failures. Customer Experience and Revenue Implications The impact of last mile logistics on customer experience is a critical factor for retailers. These failures can result from poor address quality and affect delivery profitability.

Shipping Costs 78

Shipping Costs Merchant Services Operations Shipping 78

Omnisend

FEBRUARY 16, 2021

Gamified content is exactly what Gen Z is used to–easily-consumable, visual, and highly-addictive. Augmented reality tricks, old-school lottery, or gamified loyalty programs can help you to get customers’ attention and have them perceive your brand with long-term positive feelings, resulting in better engagement and additional sales.

Marketing 179

Marketing Gifts eCommerce Games 179

GetElastic

SEPTEMBER 7, 2021

Long story short, the way I shop for, and consume, vitamins has totally changed. Prior to Netflix, many consumers had a membership to Blockbuster where they could browse, rent, and return movies at a local brick and mortar location. This enables Birchbox to make huge margins on samples while still keeping cost low for consumers.

Subscription 148

Subscription eCommerce Shipping Costs B2B 148

lateshipment

NOVEMBER 26, 2023

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Kissmetrics

FEBRUARY 17, 2021

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. Based on studies of the brain, we know that beauty literally moves us to action. Most are all about finding new customers.

Customer Retention 303

Customer Retention Article Marketing Other 303

365 Retail

DECEMBER 8, 2022

What really makes a difference to consumers, and how can retailers drive a positive emotional response from shoppers? All loyal customers are, first and foremost, happy customers. Forward-thinking brands can drive customer retention levels by delivering scalable, dependable and tailored customer experiences.

Customer 52

Customer Customer Retention Consumer Customer Experience 52

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Sailthru

APRIL 27, 2023

In addition to lost revenue and diminished customer satisfaction, bad data can cripple an IT department and negatively impact your sales teams. Build a First and Zero-Party Data Collection Strategy The most accurate data comes directly from the consumer. Data scientists spend 60% of their time on cleaning and organizing data.

Customer Retention 78

Customer Retention Omnichannel Improvements Customer Data 78

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 209

Payments Payment Services Customer Experience Social Media 209

365 Retail

AUGUST 2, 2021

As eCommerce demand grew exponentially in 2020—with online sales in the UK growing by 46% ; the largest increase in more than a decade — so too did consumer demand for slick, seamless and personalised online shopping journeys.

Customer Retention 112

Customer Retention Arts Operations eCommerce 112

GetElastic

JULY 22, 2019

Studies show that businesses who adopt this approach have customer retention rates 91 percent higher than competitors who do not. In short, an omnichannel approach allows retailers to engage with consumers on a variety of different platforms via a number of touchpoints.

Omnichannel 161

Omnichannel Fulfillment Social Media Clothing 161

SellBrite

JANUARY 5, 2021

Whether or not you like to read what people think of your products or services, consumers do. Nearly all American consumers, anyway — even when they’re shopping online. In 2018, a study by Power Reviews reported that 26% “consult reviews for every purchase they make online. That number jumps to 30% for consumers age 18–44.”

Payment Services 160

Payment Services Shipping Costs Shipping Improvements 160

Kissmetrics

DECEMBER 8, 2020

Just check out the findings from this HubSpot Research study. Namely, take a look at the top three reasons consumers use ad blockers: Ads made to convert can come off as annoying, disruptive, or even a security concern, instead of as helpful or engaging. These consumers aren’t ready to purchase from you yet. So what’s the catch?

Mobile 363

Mobile Social Media Article Payment Services 363

iVend

MARCH 14, 2023

Yet in fact, the backlash to lockdown is that many of the consumers who were forced online are now desperate to get back to human-based and personal shopping. When the National Retail Federation surveyed consumers, 45% * of respondents said they preferred in-store shopping, compared to just 28% who prefer online.

POS 90

POS Point of Sale Mobile Payment Services 90

ROI Revolution

OCTOBER 7, 2019

On their own, YouTube and remarketing can be extremely powerful tools for customer retention and profitable brand growth. To dive deeper into this story, check out our full case study here ! And if you’re interested in reading more of our case studies, you can find our complete archive here. But together?

Social Media 87

Social Media Customer Retention Presentation Other 87

365 Retail

OCTOBER 20, 2022

Thanks to inflation and soaring energy prices, a recent Quantum Metric study finds that many Brits are planning to slash their holiday spending by more than half – spending less than £500 this year. . Connect with consumers with the right message on the right channel at the right time . Last year, according to Statista , the U.K.’s

Retail 52

Retail Omnichannel Customer Retention Channel 52

Kissmetrics

OCTOBER 24, 2017

Despite industry misconceptions, customer engagement isn’t a random phenomenon. Consumers don’t land on your website out of thin air. Some consumers possess an actual problem and think your product can offer a solution. How consumers learn about your SaaS product matters. There’s a reason for their behavior.

Customer 278

Customer Live Chat Customer Loyalty Social Media 278