Maximizing Sales Using Amazon 1P Multichannel Marketing
ChannelAdvisor
JULY 11, 2017
Advantages of Being a 1P Vendor. Increased consumer confidence : Having your items sold as 1P through Amazon means that shoppers will see your products as being ‘sold by Amazon’. As a wholesaler to Amazon, you have an advantage over 3P sellers — you can create enhanced content and offer consumers a richer shopping experience.
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