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America’s chess obsession, Oprah’s ‘Favorite Things,’ and raging retailer price wars — Profitero press highlights

Profitero

That’s according to ecommerce analytics platform Profitero, which said one-third of the brands saw triple-digit or more growth in BSR in just a matter of days after the Nov. In addition, the report found that Amazon was the most competitively priced retailer in 18 out of 21 consumer product categories featured in the study.

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Creating An Early Warning System: 3 Areas To Monitor For eCommerce Success This Holiday

Profitero

A new survey from the National Retail Federation has found that, for the first time, online has topped all brick-and-mortar destinations as the channel where most consumers said they plan to buy holiday items (cited by 59% of consumers). Equally, it’s essential to have a plan in place should something go off target.

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The power of daily data for eCommerce sales optimization

Profitero

The eCommerce analytics choice… Since COVID-19 and the resulting rise in eCommerce, the pressure on brands to actively seek measurement and data solutions that help assess and benchmark current performance has mounted. Reveals broad consumer behaviors like popularly searched keywords and customer sentiment.

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The 5 Worst eCommerce A/B Testing Mistakes to Watch out for 

Inflow Insights

For instance: If your site sells toys for small children, your site’s reality might be that a lot of research traffic occurs on the weekend when the children are available for questioning (i.e. Hey Ty, what’s the coolest toy in the world these days?”). We know that conversion testing is time-consuming and often overwhelming.

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