Consumer eCommerce Marketing Multi-channel PPC 
Inflow Insights
MARCH 27, 2020
Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.
Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.
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Inflow Insights
AUGUST 25, 2021
Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.
Omnisend
APRIL 30, 2021
Overall, the global jewelry market grows in value each year, with rings accounting for the greatest share of recent sales. The market ranges from cheaper, trend-led, fast-fashion items to exclusive, bespoke pieces created with precious metals and gems. This presents a huge opportunity for ecommerce growth in the jewelry sector.
BigCommerce
FEBRUARY 13, 2018
That means there is still endless opportunity for brands to launch an ecommerce website and to expand their reach. Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. It’s Now or Never.
ROI Revolution
JANUARY 25, 2023
Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars. We’ve seen that more and more, creative needs to be developed per channel. images, videos, testing, scaling) is growing.
BigCommerce
DECEMBER 13, 2017
As consumers, we rarely hop on Amazon just for product research. From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. You drive internal traffic via Amazon PPC and external traffic via outside ads like Facebook , Google AdWords, etc. Amazon knows this.
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