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Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. Knowing where your sales come from is a critical component of any marketing strategy. In this article, dive into the data for insights into measuring attribution and consumer privacy.

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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

Whether or not merchants are advertising on Google Shopping or not, they will be eligible for these free listings, which will help them better connect with consumers. Currently, this section most often appears on mobile devices. It also surfaces on desktop and tablet results pages, just not as often. SEO Best Practices.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

By September 2020 , Google will make mobile-first indexing the default for all websites. This means that it’s essential to optimize your mobile website’s design and speed if you want to increase your odds of being discovered at the top of the search engine results pages (SERPs) on any device. Content Audit Strategies. #3:

B2B 78
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72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

BigCommerce

It’s official: mobile ecommerce on-site search experiences are abysmal. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. And yet, despite most of us using on-site searches on mobile, the mobile search experience on ecommerce sites is almost entirely broken.

eCommerce 378
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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

This site, which has a reputation for sharing feel-good viral videos, gets almost 43% of their traffic from social and less than 19% from search. Groups of consumers all use the web differently. Many markers are quick to support social or mobile apps over email marketing. Take Upworthy , for example.

SEO 225
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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

We’ve leveraged Conversion Lift Studies and geo tests to better understand the role that paid social plays in our clients’ holistic marketing mix. Kathryn Mueller, Team Lead, Conversion Rate Optimization 2022 gave us a good vantage point to observe three general UX trends: Give consumers more information to make their purchase.

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October 2019 Marketing News Recap

ROI Revolution

As Amazon continues to surpass Google as the place where consumers start their product searches , we can expect more and more startups to be finding ways to help make things easier on 3P sellers. ROI Revolution Earns Facebook Marketing Partner Distinction. Can Brands Advertise on TikTok?