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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. The right consumer insights gleaned from the right individuals is critical in advising brands on exactly where they can most effectively intersect with their audiences during the purchase journey.

Marketing 277
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Why Brick-and-Mortar Is Good for Online Sales; Analysts Predict the Coming Holiday Season Will Be Good To Ecommerce

Sailthru

Analysts are forecasting a rosy holiday season for online retail this year, likely with some help from the omnichannel shoppers making brick-and-mortar an ecommerce driver. based realtor British Land has some hard numbers on the impact of a physical store on online sales, underscoring the growing impact of omnichannel retail.

eCommerce 121
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24 eCommerce Experts to Follow Now

GetElastic

These experts are great sources of information on all things eCommerce related and we think are worth your follow or subscription to their content for staying up-to-date with the latest eCommerce trends. He has been quoted in the Wall Street Journal, Internet, Retailer, Bloomberg, and more. Search Engine Optimization Experts.

eCommerce 113
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IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!

ROI Revolution

Their goal from the beginning was to produce their own brand of high quality glasses, sold directly to consumers online, exclusively through their website. Less than 1% of overall glasses sales were online. So how were they able to take a brick-and-mortar industry, and convert it into an online powerhouse?

Mobile 100
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

IRCE – the Internet Retailer Conference & Exhibition – is an annual event held in June in Chicago, Illinois. For consumers, Rent the Runway is a luxury clothing rental company that allows regular folks to rent and wear expensive goods they’d otherwise never have access to. What Is IRCE? What to Know Before You Go.

Workshop 419
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31 Facts About eCommerce That’ll Keep You Up At Night

Creating a Website Today

While it’s still a relatively new technology and form of sales, e-commerce can provide you with a steady amount of income, and if you are a small or major retailer with a physical location, you can improve your sales growth just by adding this online element to your sales funnel. The online retailer takes $0.75

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15 Facts About ECommerce That’ll Keep You Up At Night (2020)

Creating a Website Today

While it’s still a relatively new technology and form of sales, e-commerce can provide you with a steady amount of income, and if you are a small or major retailer with a physical location, you can improve your sales growth just by adding this online element to your sales funnel. The online retailer takes $0.75