The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing
Retail TouchPoints
MARCH 31, 2022
The Value of Online Retail Sources Varies by Category. While shoppers do turn to online retail sources for information about their purchases, the degree to which they do so, and the degree to which they find those sources to be influential to the final purchase decision, varies from category to category.
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