Prescriptive Analytics Overtakes Predictive — 2018 Retail Trends from Forrester
Dynamic Action
JANUARY 30, 2018
Prescriptive analytics for retail will overtake predictive analytics as one of several 2018 retail trends, according to new research from Forrester. Internet Retailing covered the new findings. the consumer has changed, and their expectations continue to change, rapidly.’. . Make customer needs priority No.
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