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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 245
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Ecommerce Chatbots 101: What Are They And Do You Need one?

GetElastic

There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. According to drift, they are the fastest growing brand communication channel. What are the benefits of chatbots in ecommerce?

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Retailer Lessons from iGaming Companies

Retail TouchPoints

There is no leisurely browsing as in retail. consumers shop online, according to 2022 statistics ; 79% of shoppers shop at least once per month, with 22% doing so once a week, 27% once every two weeks and 29% once per month. Meanwhile, online casino gamers spend about three hours per day immersed in the activity.”

Retail 312
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How Customer Lifecycle Marketing Breathes Life into Ecommerce Retention

Omnisend

This is more evident than ever, with 80% of consumers expecting and demanding fast and convenient platforms. These same consumers look for exceptional customer service, so you can add to your list of essentials for customer lifecycle marketing. Customers can check their emails at their leisure.