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Accenture: Rise of the ‘Resilient Consumer’ Requires More Nuanced Retail Strategies

Retail TouchPoints

Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.

Consumer 238
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The Product of Places: The Secret Equation to Convening Consumers

Retail TouchPoints

Rather than chasing the obvious trends everyone else is pursuing, we dig deep into the human psyche to uncover the unmet consumer needs yet to be served by brands. Both options offer a path to success, but each requires a different business model. So why does this matter in retail?

Consumer 130
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Transforming Retail Spaces for Today’s Generation of Shoppers

Retail TouchPoints

Fueled by a desire for experiential interactions, expanded leisure and dining offers, personalized shopping journeys and the integration of digital elements, malls are becoming hubs of innovation and adaptation in addition to their social elements and place as our new town squares.

Retail 329
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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

To understand the impact of this shift, it’s crucial to recognize the importance of Lunar New Year to Chinese consumers. As a result, shopping during this period is not merely a leisure activity but a cultural norm. Get culturally competent : Chinese shoppers are a world away from American consumers.

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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Research from Stackla showed that 79% of consumers say UGC highly impacts their purchasing decisions, and customers are 6X more likely to purchase a product if the page includes pictures from social media. Stackla’s current portfolio of clients includes Canon , Lush Cosmetics , Trek Bicycle , Kathmandu and Nintendo.

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Holiday Retail Trends 2023: Essential Insights for Online Brands & Retailers

Wiser

Data can help identify the promotional strategies that resonated with consumers, the products that flew off the virtual shelves, and the ones that didn’t. With this knowledge, brands and retailers can tailor their future strategies to align with consumer behavior and preferences. The appeal of online shopping is multifaceted.

Retail 147
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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

With an expected contraction in consumer spending habits and paid media more expensive than it used to be, email marketing might be the most important and valuable channel available. But both Hobbies & Leisure and Pet Supplies disappear completely. And it not only appears in each list, it is also in the top three every time.

Hobbies 88