RTP blog

DECEMBER 19, 2017

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). Note: IDC has been credited with coining the term “omnichannel.”)

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Multi-channel Customer Retail Omnichannel 150

RTP blog

AUGUST 2, 2019

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

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Multi-channel eCommerce Channel Presentation 150

Liveintent

AUGUST 9, 2022

In the face of the pandemic and economic instability, consumers are shifting their loyalties and switching brands. This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. Leverage omnichannel strategies. Build a pipeline of customers for the future.

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Social Media Multi-channel Channel Travel 62

GetElastic

NOVEMBER 10, 2021

There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. According to drift, they are the fastest growing brand communication channel. What are the benefits of chatbots in ecommerce?

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Payment Services eCommerce Payments Banking 78

OrderDynamics

NOVEMBER 1, 2018

Are Fickle Millennials the Best Omnichannel Shoppers? We are often asked by retailers about the why’s of omnichannel. In that regard, the best omnichannel shoppers point to your answers. Best Omnichannel Shoppers = High Value. First of all, why look for the best omnichannel shoppers? Why take on such a big effort?

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Ecommerce Platforms

APRIL 28, 2018

86% of consumers said they would like to receive promotional emails from companies they do business with at least monthly.(Statista,2016). 4 in 5 consumers use search engines to find local information. 4 in 5 consumers use search engines to find local information. 43% of consumers do online research while in the store.(Wordstream,2016).

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eCommerce Live Chat B2B Social Media 187

OrderDynamics

JANUARY 24, 2018

As a tech company for the back-end functionality in retail, we can only vouch for and stress the importance of service enablers keeping up with purchasing consumers. Here’s what you need to know: Omni-Channel Retail. You cannot possibly be in retail, and not know about the omni-channel retail concept. Exciting times ahead!

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Multi-channel Retail Channel Definition 57