Remove Consumer Remove Mobile Remove POS Remove Specialty Retailers
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Cole Haan Deploys Platform Supporting Unified Commerce

Retail TouchPoints

Performance footwear brand Cole Haan will deploy the Aptos ONE platform, beginning with the Aptos ONE POS. The platform’s microservices-based design and open architecture can accommodate new tools and services, allowing retailers to quickly adapt to shifting customer and business demands. “In

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What is Point-of-Purchase Marketing?

Wiser

While point-of-purchase marketing is often done where customers check out, POP displays should be placed anywhere that consumers are making purchasing decisions. A POS display is placed specifically where the final transaction would occur, which is usually at a cash register. Mobile Apps. Store Within a Store.