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Three Lessons Grocers can Learn from Specialty Retailers

Retail TouchPoints

As prices rise with inflation and consumers become more selective about where they shop, grocers have much to learn from specialty brands’ experiential retail success. Offering locally sourced specialty foods and artisanal products helps entice new customers and size up against grocers that compete exclusively on price.

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Cole Haan Deploys Platform Supporting Unified Commerce

Retail TouchPoints

β€œIn recent years, what constitutes a great retail experience has changed dramatically,” said Ron Edwards, COO of Cole Haan in a statement. Our investment in Aptos ONE reflects our commitment to keeping pace with consumers’ evolving expectations. Cole Haan operates 90+ retail stores in the U.S.

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Viva La Retail: The Retail Renaissance Lives And Dies By The Connected Consumer

RTP blog

By Derek Peterson, Boingo Wireless A retail renaissance is upon us, driven by a shift in economics, competition and exponential advancement in technology, per a new report from Deloitte. Mobile has emerged as the crown jewel fueling the resurgence, as digital devices are now central to the in-store shopping experience.

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The Labor Shortage: Is Your Brand Simply Surviving or Thinking About its Long-Term Impact?

Retail TouchPoints

Now, most retail stores and restaurants are open again β€” but are they thinking about the long-term impact these changes will have on their brand, or are they still in survival mode? The past 18 months have seen a lapse in consumer confidence. Now, with the surge in mobile orders, it’s nearly impossible to estimate your wait time.

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Can Modern CRM be the Lifeline Retail is Looking for?

Retail TouchPoints

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. This new dynamic requires a reimaging of the standard customer relationship management (CRM) software that retailers have typically used to offer customers a basic level of personalization.

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What is Point-of-Purchase Marketing?

Wiser

While point-of-purchase marketing is often done where customers check out, POP displays should be placed anywhere that consumers are making purchasing decisions. Let’s look at a few examples of how brands and retailers are presenting POP displays. Mobile Apps. POP marketing is far down the purchasing decision funnel.

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Retail Marketers Want What Email Offers

Liveintent

In the survey, 93% of respondents said “mobile content” was critical, important, or relevant to their holiday product presentation strategies. The survey found that 68% of retailers are prioritizing specific products and content for presentation in digital environments. Marketers know who they’re talking to.