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June 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

After surging nearly 34% in 2020 due to the pandemic, ecommerce retail sales are expected to grow a more modest 13.7% Total retail sales will reach a record $5.86 Retail sales will remain steady at around 3.5% Retail sales will remain steady at around 3.5% yearly growth, with ecommerce at 13% and total retail at 3.4%.

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15 Examples of Great Marketing for Father’s Day Sales

Kissmetrics

If you’re operating a small business, stick to the basics. This technique is especially useful if you have an email list , allowing you to collect more user data and re-engage with customers that have abandoned their cart. Home Depot is easily the largest home improvement retailer in the U.S., Personalization Mall.

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How to Launch Your Own Facebook Shop

SellBrite

But while in-store retail traffic has slowed for most businesses, online purchases are booming. retailers grew more than 30% in the first half of 2020. And online spending accounted for nearly 19% of total retail sales during this period. Consumers can find shops on a business’s Facebook Page or Instagram profile.

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How Purchasing Behavior Differs by Generations

ecomdash

In order to stay relevant in any marketplace, it’s essential for small businesses to fully understand consumers’ purchasing preferences. Once they’ve made their selection, your job is not done — according to the Baymard Institute, some 70% of shopping carts are abandoned. Gen Xers Do In-Depth Research. Final Thoughts.

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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

By planning today, you’ll avoid spending your energy making last-minute tweaks while other valuable sales opportunities slip by — especially if you’re a small business making the most of the limited staff you have. It might be a special offer like BOGO or “buy X, get Y.” Set up cart abandonment flows.

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Emerging or Enterprise: Choosing Between Ecommerce Platforms

Blue Acorn

These are just a few of the questions retailers must answer before deciding not just what ecommerce platform to use now, but which one will be the best solution for them in the future. In fact the projected growth into 2019 is set to hit $480 billion, with more than 75 percent of consumers making their purchases online.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The Number 1 SaaS Ecommerce Platform Internet Retailer’s 2018 survey found BigCommerce to be the #1 SaaS ecommerce platform preferred by mid-market and enterprise retailers. SaaS ecommerce platforms remove much of the complexity from running an online business because instead of managing the software yourself. And much more.