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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

What showed potential for improvement? Up to 46% of shoppers purchased more with AI-recommendations. Use AI-Driven Recommendations to Drive Product Discovery Cyber 5 can feel overwhelming for consumers. Dynamic recommendations provide a seamless user experience for shoppers while also increasing order values for brands.

Marketing 132
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A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing

BigCommerce

This is unfortunate, given that, when done well, A/B testing – or split testing – is one of the most powerful ways to improve some of the most important metrics in your business. Effective A/B testing ideally involves repeatedly testing improvements until you get the best possible version. A hugely powerful recommendation engine.

eCommerce 338
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Monetate vs Certona: A Comparison of Kibo’s eCommerce Personalization Platforms

Inflow Insights

In the experience of eCommerce businesses we’ve spoken to, there are three main use cases that both Monetate and Certona can handle well, these include: Product recommendations. Content recommendations (and content personalization). As mentioned, Monetate is best known for its testing and optimization capabilities.

eCommerce 144
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9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

What showed potential for improvement? During last year’s BFCM , as much as 46% of shoppers purchased more with UpSellit’s product recommendation engine. By leveraging free shipping, our clients saw conversion rates as high as 74%. Urgency messaging inspired conversion rates as high as 49%. What worked well?

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Getting Customers to Hit Refresh with Lifecycle Campaigns

UpSellIt

Product Recommendations. Another helpful use of Lifecycle marketing comes in the form of emailed product recommendations. For instance, if a customer buys a phone, an email recommending accessories or an extended warranty for could be mutually beneficial. But what about goods that don’t need to be regularly replenished?

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Why Content Quality Matters for Your eCommerce Website

Inflow Insights

This is because there is a larger variety of result-types Google is using in addition to the old-fashioned organic rankings. . There are three SEO remedies we recommend to reclaim valuable traffic that was lost due to a rankings drop like this: #1: Reclaim Real Estate for the Page in the Search Engine Results Page (SERP).

eCommerce 106
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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

If only ecommerce customers arrived on your website in so linear a fashion. We’ve seen with several brands massive improvements in conversion just by increasing the site speed. Distraction refers to any element that hinders the conversion potential of your prospect. There is not that much to improve here.