Inflow Insights

JANUARY 15, 2020

So, let’s dig into some guidelines. At Inflow, we focus on three core digital marketing practices: Conversion Rate Optimization (CRO). Search Engine Optimization (SEO). Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. eCommerce Conversion Metrics. eCommerce PPC Metrics.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

AUGUST 25, 2021

Shopping Cart Abandonment Rate : The percentage of checkouts that aren’t completed can help determine the reasons user sessions result in cart abandonment. Customer Acquisition Cost : Divide the total marketing and sales cost with the total number of conversions you got in a given time period.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Payoneer

OCTOBER 9, 2018

Many business owners who decide to digitize their business may struggle with conversion these days. While they have put considerable effort into their SEO and have even tried to do some PPC advertising, they still have yet to polish their website in terms of conversion optimization.

SEO 20

SEO PPC Shopping Carts Conversion Optimization 20