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Geo-Targeting: How to Use it to Increase Conversions

Kissmetrics

Your web analytics and optimization should do the rest. Pay-Per-Click Advertising (PPC). Another easy way of testing geo-location is using a PPC platform such as Google Ads or Facebook Ads. You may be able to run a fast, data-rich, and location-based conversion analysis with little more. Geo-Target Domains / Subfolders.

PPC 286
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Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

You can use search engine optimization (SEO) to ensure your products are showing up and looking their best to these shoppers. SEO is important for getting clicks – in fact, 70% of marketers see SEO as more effective than PPC. And 70% of customers never click past the first page of Amazon search results.

SEO 78
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

So, let’s dig into some guidelines. At Inflow, we focus on three core digital marketing practices: Conversion Rate Optimization (CRO). Search Engine Optimization (SEO). Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. eCommerce Conversion Metrics. eCommerce PPC Metrics.

PPC 162
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. Here are some practical tips to design visually appealing marketing collateral at scale and get results: If you already haven’t, solidify branding guidelines for your eCommerce business and share them with your design teams.

eCommerce 109
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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. Follow the Google Merchant Center Guidelines. In fact, Google Shopping campaigns drive 76.4%

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How to Implement Conversion Rate Optimization on Your Website

Payoneer

Many business owners who decide to digitize their business may struggle with conversion these days. While they have put considerable effort into their SEO and have even tried to do some PPC advertising, they still have yet to polish their website in terms of conversion optimization.

SEO 20
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The 6 Best Ecommerce Marketing Companies of 2020

Kissmetrics

While other agencies provide A-to-Z support covering design, optimization, and promotion, Inflow focuses exclusively on the marketing and advertising side. They offer SEO, PPC, paid social, and CRO services. They prioritize search engine optimization, conversion optimization, and pay per click management in that order.