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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

COVID-19 has disrupted shipping lines and supply chains all over the world. Here are some practical tips to design visually appealing marketing collateral at scale and get results: If you already haven’t, solidify branding guidelines for your eCommerce business and share them with your design teams. Keep an eye on your competitors.

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Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

Inflow Insights

Migration, Build, and Maintenance: As a general guideline, expect a $100k cost to a Magento 2 Commerce migration or build. International currencies and global shipping. Enable custom shipping and fulfillment solutions natively. Maintenance with Magento Commerce is an ongoing thing. Add more robust customer support functionality.

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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

There are four types of promotions you can run for specific products including: Offering a monetary discount (ex: $10 off) Offering a percentage discount (ex: 10% off) Including a free gift with purchase (ex: Buy one pair of jeans and get a free pair of socks) Free shipping. Follow the Google Merchant Center Guidelines.

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How to Optimize Abandoned Cart Emails to Win Back Sales!

Demac Media

Email Copy-Writing and Design Guidelines. For this statistic we included subject lines that had a percentage, dollar sign, or the words “free shipping”. Free shipping resulted in the highest open rate and click rate but unfortunately didn’t generate much more Revenue Per Recipient than percentage-based discounts.

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How to Create an Exceptional Retail Shipping Experience!

Demac Media

She adds her items to her cart, gets to the checkout page, and is invited to choose from a wide range of shipping and payment options (because the retailer wants to meet each consumer’s unique needs.). There were multiple opportunities to continue the conversation, but the retailer either ignored them or didn’t even realize they existed.

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How to Improve Ecommerce Conversion Right Now

BigCommerce

Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Extensive studies by Stanford professor B.J.

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The 5 Worst eCommerce A/B Testing Mistakes to Watch out for 

Inflow Insights

These are the 5 eCommerce A/B testing mistakes to avoid (beyond just setting up your analytics goals) that we commonly see while helping our clients with their conversion optimization. #1. This graph would look very different if the control never saw those three bumps in conversion rate. Technical A/B Testing Issues.

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