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Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

Make sure you’re familiar with Amazon’s retail readiness guidelines and use your creative, content, and reviews so that you can outshine your competitors. Doing SEO increases CTR and conversion rate, which increases traffic & sales velocity, which increases your organic rank.

SEO 78
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Geo-Targeting: How to Use it to Increase Conversions

Kissmetrics

You may be able to run a fast, data-rich, and location-based conversion analysis with little more. Another method is following Google’s Webmaster guidelines for country segmentations and either using subdomains or subfolders for specific countries and languages. Geo-Target Domains / Subfolders. com,org, etc.). Geo-Target Content.

PPC 286
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Spring Cleaning Your Outdated Content

UpSellIt

But getting rid of dated elements is a great way to make your site more attractive to visitors, and improve conversion rates. “Stanford Guidelines for Web Credibility.” www.webcredibility.org/guidelines. References. ” A Research Summary from the Stanford Persuasive Technology Lab. Stanford University.

Mobile 77
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The CRO and SEO Impact of Syndicated Reviews

Inflow Insights

When an eCommerce manager asked about this on Google’s webmaster forum , Google employee responded: “Think about the intent of this duplicate content: ensure there is no manipulation of Search and that there is no violation of our Webmaster Guidelines. Hope that helps!”.

SEO 115
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Crafting a Promotional Email That Converts

UpSellIt

A great deal of research and analytics has gone into determining optimal content creation for emails in specific industries and market sectors. Regardless of industry, a perfect promotional email should follow a few general guidelines such as: ensuring that all emails are 100% grammatically correct and maintain an appropriate length.

Arts 61
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Here are some practical tips to design visually appealing marketing collateral at scale and get results: If you already haven’t, solidify branding guidelines for your eCommerce business and share them with your design teams. Be agile; the worst thing you can do is be inflexible with your approach.

eCommerce 109
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

So, let’s dig into some guidelines. At Inflow, we focus on three core digital marketing practices: Conversion Rate Optimization (CRO). Do further conversion optimization work to cater to that group of people. Our general guideline on healthy numbers for frequency are: Top of funnel ads: Less than 2x frequency.

PPC 162