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10 Holiday eCommerce Conversion Optimization Strategies for 2021

Inflow Insights

Today, we’ll recommend 10 strategies to consider for the 2021 holiday season, based on our experience working with dozens of online retailers over the past decade: 1. Fortunately, you can avoid that risk by working with an eCommerce conversion optimization specialist, like those on Inflow’s team.

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How to Prepare your Online Store for Google’s Core Web Vitals

Retail TouchPoints

But you don’t have to be a web developer or technical SEO expert to understand and implement changes ahead of this deadline. If you’re confused about your reports, bring in a technical SEO expert or a website developer for more guidance.). To avoid unnecessary layout shifts, you should be optimizing your retail site for mobile.

SEO 163
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Retailers can no longer rely one type of channel to drive traffic to their online store. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Conversion optimization is a continuous process.

eCommerce 167
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Search Engine Optimization (SEO). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Desktop vs Mobile Conversion Rate.

PPC 162
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24 eCommerce Experts to Follow Now

GetElastic

He is considered an expert in bootstrapping stores to seven figures, how to become an SEO expert, community building, and successful business exits. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru. Tracey Wallace: Content Director at Klaviyo. Penny Gillespie: VP Analyst and Gartner Fellow at Gartner.

eCommerce 113
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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries to maximize their return on ad-spend (ROAS).

eCommerce 156
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

If you’re interested in learning how your brand capitalize on the platform that’s becoming a dominant competitor in both in-store and online retail, join our Walmart Advertising 101 webinar on February 24th at 11 am ET. 2020 COVID-19 + mobile stats + trends. Consumers spending 1 more hour per day online in light of COVID-19.

eCommerce 195