article thumbnail

24 eCommerce Experts to Follow Now

GetElastic

Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

eCommerce 113
article thumbnail

The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. Paid Search Marketing for E-commerce. Here’s how it works: You choose a platform to market on, such as Google Ads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries maximize their ROAS with a few proven strategies. Approach and Test Everything.

article thumbnail

The Best Website Builders (In-Depth Review)

Kissmetrics

Assuming of course you are like the vast majority of people with no technical skills. Things to consider: eCommerce shop – If you plan to sell things online, you need a website builder that allows you to do so. SEO – Some website builders have tools that allow you to rank better in Google searches. Get building!

article thumbnail

Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon.

Apparel 74
article thumbnail

16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries to maximize their return on ad-spend (ROAS).

eCommerce 156
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). US online grocery sales surged 54% to reach $95.8 With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. to reach $9.92 trillion ( DC360 ). That’s a 26.1%

eCommerce 195