Inflow Insights
OCTOBER 18, 2021
Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important.
Kissmetrics
NOVEMBER 15, 2021
As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. One great way to figure out what is popular is with Google Trends.
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ROI Revolution
FEBRUARY 10, 2022
You can learn more about how to strategize a successful plan for both in this webinar replay and this white paper on the digital search duopoly (what we like to call the combination of PPC and SEO). To learn more about amplifying your brand’s PPC success by optimizing for conversions, check out this webinar replay.
ROI Revolution
SEPTEMBER 6, 2022
Make Sure Your PPC Strategy Accounts for Performance Max & Rising CPCs. Of course, customers will always expect free shipping on Amazon, so make sure your product is available on Prime or that you can provide free shipping on it yourself. Make sure you have enough budget to start on Thanksgiving Day.
ROI Revolution
MARCH 30, 2023
Having this strong foundation in place gave us the confidence to let the campaign run its course and ultimately allowed our team to focus on other areas of our customers’ experiences.” – Marketing Manager at Luxury Fashion Brand Explore the story in the case study.
ROI Revolution
JULY 18, 2019
What Is Paid Search? Paid search is a digital marketing strategy in which advertisers host sponsored results near the top of a search engine results page (SERP). It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing.
Ecommerce Platforms
JULY 31, 2020
SEO Marketing Strategy. Of course, these targets will vary depending on the nature of your business, so double-check your prospective agency is willing to analyze your business type and goals. Of course, web design is far more nuanced than that – which is where a professional design agency is worth its weight in gold.
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