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38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. In the changing world of online business, these definitions are constantly taking on new meanings. Click To Tweet.

eCommerce 199
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. Significantly less orders were made on mobile for Home & Garden (-12.75%) and Toys & Games (-16.08%) merchants. Toys & Games. Toys & games merchants on BigCommerce made 24.66% more in 2017 than 2016 during Cyber Week. Toys & Games Cyber Week 2017 YoY GMV. Selling on Amazon.

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Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. But when you compare it to things like e-mail, PPC on Google, Facebook Ads, things like that, how does the ROI look when you’re looking at direct mail? And we talk about a lot of things.

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Direct Mail Marketing Tips to Generate 40%+ of Revenue from a Catalog

eCommerceFuel

We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. But when you compare it to things like e-mail, PPC on Google, Facebook Ads, things like that, how does the ROI look when you’re looking at direct mail? And we talk about a lot of things.

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The Realities of Selling on Amazon: A Practical Guide for Founders

eCommerceFuel

Another member warns that selling on Amazon is a long-term game that requires investment in listing building, review generation, and advertising for a long-term ROI. I have chosen to stay off Amazon for these reasons: I want to own my customer data, I want control over the customer experience, and returns and reviews are in my control.

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The Realities of Selling on Amazon: A Practical Guide for Founders

eCommerceFuel

Another member warns that selling on Amazon is a long-term game that requires investment in listing building, review generation, and advertising for a long-term ROI. I have chosen to stay off Amazon for these reasons: I want to own my customer data, I want control over the customer experience, and returns and reviews are in my control.

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49 Tips & Strategies for Successful Holiday Marketing Campaigns

BigCommerce

Break through typical content by using customer data and order history to create personalized ads. If customer order history shows that a customer purchased a surfboard three months ago, target them with ads promoting a holiday sale on surfboard accessories. When it comes to marketing, personalization is key.

Marketing 252