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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

Can Retailers Win a Pricing ‘Game of Chicken’? “We There are many reasons for retailers to be cautious about charging higher prices, but the report indicated that it will be even tougher to do so this year without losing sales or customers.

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

According to a CDP Institute member survey , 63% of marketers can’t assemble unified customer data. Even more, Gartner research reveals that 58% of marketers say integrating customer data is a major obstacle in their multi-channel strategy. There’s definitely room for marketers to improve their efforts,” Chris says.

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Super Bowl 2021: Marketing to a Large-Scale Audience

Optimizely

Some of these companies have already released their ads on YouTube and are available for viewing now if you wish to indulge before the Big Game. If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. Everyone enjoy the game this weekend and be safe!

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NRF 2023 Spotlights Profitability, Workforce Enhancements and Media Network Opportunities

Retail TouchPoints

Profitability is the Name of the Game Retailers will be looking for strong returns on investment throughout the enterprise, which means potentially putting projects with a longer-term payback — like the metaverse — on the back burner.

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Exclusive Q&A: Stores Should Become a ‘Digital Mosaic of Attraction’

Retail TouchPoints

There’s one specifically just about personalization; we talk about how you can monetize customer data, mainly through relationships with CPGs; and retail media, which are all part of the same thing. That has definitely shifted. Then I put in new chapters that touch on things like the foundations of loyalty.

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Inside the Online Bookstore Building a ‘Model for Small Businesses to Compete with Amazon’

Retail TouchPoints

Three years on, Bookshop.org now serves close to 2 million customers annually and has 1,700 independent bookstores participating, not to mention a roster of esteemed organizations that curate shops on the site, including The New York Time s , The Atlantic , Buzzfeed and a host of celebrity book clubs.

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Retail Media: Everything You Need to Know

Retail TouchPoints

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. Sampling programs also can serve as a form of in-store retail media.

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