How Contextual Commerce Improves Customer Loyalty
Optimizely
DECEMBER 21, 2017
In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass. A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory. Build your online brand.
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