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Influencer Marketing Basics: Using Social Stars for Your Ecommerce Marketing

Omnisend

Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). Many ecommerce merchants work with influencers to increase awareness of their brand, products and services among their target audience. What are Influencers?

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35 Points Ecommerce Checklist for Holiday Sales 2020: Get Ready For Post-Pandemic World 2020

MakeWebBetter

The first rule of the eCommerce business is to adapt to the current happenings of the industry. Cities are under lockdown, social distancing is followed, many businesses are shut, outdoor gatherings are prohibited. The world has already declared COVID as a global pandemic.

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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

With the right strategy, your team can drive product sales and achieve more customer retention. For small and large eCommerce stores alike, it’s easy to lose sight of your brand message. You can determine your brand message by focusing on what the customer cares about. Analyze Your Customer Data. Image Source.

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Omnichannel Ecommerce Marketing is Within Reach

Optimizely

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S.

eCommerce 417
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Content + Commerce Integration. Sports & Outdoors.

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The definitive guide to dynamic emails for 2023

Omnisend

If you’re wondering why you need to put in the extra work to gather customer data when you can send common promotional emails, let’s look over the benefits of dynamic emails to put things into perspective: 1. The way you segment your customer data can make or break the success of your dynamic emails.