The Top 6 Differences Between US and European E-Commerce Shoppers
ChannelAdvisor
NOVEMBER 3, 2022
In August 2022, ChannelAdvisor surveyed 1,000 shoppers in the US and 3,000 shoppers in the three biggest European e-commerce markets: the UK, Germany and France. Popularity of e-commerce categories can vary widely. Inflation is hurting European e-commerce spending more. Grocery/Gourmet Food (-13.8%).
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