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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Break Point: The Reality of US Ecommerce Today. Don Davis, Editor at Large, Internet Retailer. Wednesday: June 06. 10:30 AM – 11:00 AM.

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Internet Retailing: European retailers change customer-centric strategies due to lessons learned

Dynamic Action

Patterson concludes: “Increasing retail returns and consumers’ expectation for free shipping offerings result in costly logistics advancements and shifted retail economics. The post Internet Retailing: European retailers change customer-centric strategies due to lessons learned appeared first on DynamicAction.

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Segmenting Your Shoppers For Higher-Value Customer Acquisition

Optimizely

Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers.

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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

The rise of e-commerce has presented modern manufacturers with new challenges and forced them to take new approaches to how their customers purchase products. . Each brand faces a different path to online maturity across each of their primary e-commerce functions: from marketing to selling to fulfilling.

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The First Steps for Manufacturers on the Path to Brand Maturity

ChannelAdvisor

The rise of e-commerce has presented modern manufacturers with new challenges and forced them to take new approaches to how their customers purchase products. . Each brand faces a different path to online maturity across each of their primary e-commerce functions: from marketing to selling to fulfilling.

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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Optimizely

This is a task that’s only made more difficult for brands trying to compete with ecommerce giants like Amazon, who reportedly increased their marketing spend by a whopping 37.6% last year according to Internet Retailer. And their more conservative approach paid off – Internet Retailer reported that despite only using 8.2%

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IRCE 2019 in Review: Online Marketplaces Trends & Data

ROI Revolution

The world of digital marketing is constantly evolving, with exciting new innovations and tactics being used every day to 1) give customers exactly what they’re looking for and 2) drive profitable growth. Every year, Internet Retailer gathers tons of data on marketplaces trends and presents it at IRCE. Amazon Trends.