Customer Data, Games and Specialty Retailers

Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

FEBRUARY 9, 2023

Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re For us to think very uniquely about each customer, their need, their journey, and then deliver that journey to them [in the time they want], we’ve got to be very disciplined.

Customer Data

Customer Data Customer Omnichannel Electronics

Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

Retail TouchPoints

FEBRUARY 11, 2021

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering. The solution also includes a proprietary value-tracking capability.

Management

Management Consumer Specialty Retailers Outdoor

Online Retail Today

Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

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