NRF 2023 Spotlights Profitability, Workforce Enhancements and Media Network Opportunities
Retail TouchPoints
JANUARY 24, 2023
Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points. We’re navigating [putting] ads with the customer experience, but gently; [we want it to be] additive to the customer experience.” — Aaron Dunford, Sr.
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