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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

Consider Tim Perry’s words at Multichannel Merchant: “No one ever said the world of global eCommerce was simple to navigate. This series will dive into all of these considerations for brands currently operating internationally as well as those looking to do so in the near future. The popularity of cross-border eCommerce is on the rise.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. A full two-thirds of marketers in a 2022 survey reported that direct mail was consistently delivering the best ROI of any channel they used. This is best accomplished by investing heavily in first-party data.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

Consider Tim Perry’s words at Multichannel Merchant: “No one ever said the world of global eCommerce was simple to navigate. This series will dive into all of these considerations for brands currently operating internationally as well as those looking to do so in the near future. The popularity of cross-border eCommerce is on the rise.

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A Guide to Omnichannel Commerce for International Expansion

ESW

Because customers demand it. Surveys consistently show that shoppers often start their purchase journeys on one channel and complete it in another. What’s the difference between multichannel and omnichannel? Multichannel, on the other hand, deploys separate marketing, promotion and customer experiences over separate channels.

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What is HubSpot and why do you need it?

Email Audience

The functionality of these hubs ranges from marketing and sales to operations and customer service. Hubspot consists of five products, they call Hubs — Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub. All tools in the service hub make for more efficient customer service. Operations Hub.

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5 tips every footwear store owner should know

RETAIL MANAGEMENT SOFTWARE

Multichannel sales entail reaching out to customers via every accessible channel. Customers nowadays shop across various channels; therefore, merchants must sell and communicate with customers across all of them. Store promotions, gift cards, and unique loyalty-based marketing may help customers buy more and stay longer.