Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability
Retail TouchPoints
SEPTEMBER 20, 2022
Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. At the same time, modern direct mail takes advantage of the same custom audience modelling that brands are used to in digital and social. This is best accomplished by investing heavily in first-party data.
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