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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. However, once a customer has seen your social media ad, they’ll commonly search for your brand in Google — where your organic and paid results will populate.

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News Cart for March 27th

eCommerceFuel

Mailchimp cited privacy concerns, saying Shopify wanted it to “hand over customer data acquired outside of Shopify” Shopify blamed reports of “poor merchant experience” and Mailchimp’s refusal to relay important data back to sellers. Amazon’s Growing, Changing PPC Business in 2019 (Podcast).

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The Realities of Selling on Amazon: A Practical Guide for Founders

eCommerceFuel

I have chosen to stay off Amazon for these reasons: I want to own my customer data, I want control over the customer experience, and returns and reviews are in my control. Tarriss Travel Gear—Moved away from Amazon Tarriss Travel Gear started on Amazon in 2014 with a $6,000 investment and a single private label product.

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The Realities of Selling on Amazon: A Practical Guide for Founders

eCommerceFuel

I have chosen to stay off Amazon for these reasons: I want to own my customer data, I want control over the customer experience, and returns and reviews are in my control. Tarriss Travel Gear—Moved away from Amazon Tarriss Travel Gear started on Amazon in 2014 with a $6,000 investment and a single private label product.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. digital travel sales are expected to drop 44.7% It’s time to take your SEO and PPC efforts to the next level. Due to COVID-19, U.S. 5/26 update.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. digital travel sales are expected to drop 44.7% It’s time to take your SEO and PPC efforts to the next level. Due to COVID-19, U.S. 5/26 update.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. digital travel sales are expected to drop 44.7% It’s time to take your SEO and PPC efforts to the next level. Due to COVID-19, U.S. 5/26 update.

eCommerce 148