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Chase Launches Retail Media Network; Air Canada and Whataburger Among First Set of Clients

Retail TouchPoints

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. When you’re aiming for success in the retail industry, customer experience makes a world of difference.

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. Picture this: a traveler seeking a hotel near a lake for a specific activity. Traditional keyword searches fall short, but with gen AI fueled by massive data sets, a system like Lucidworks Fusion can quickly deliver precise answers.

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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 264
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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. One such area where on-demand data can help retailers is inventory. Further, the only two categories that experienced a decline were electronics and gadgets and — not surprisingly — travel and leisure.

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4 Ways to Provide Proactive CX by Leveraging Customer Data

Smile.io

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

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Personalized Advertising and How to Use it in Paid Search

Kissmetrics

Customer data is an integral part of personalized advertising, so start by collecting it. There are lots of ways to do this, but the most common ones involve data collection tools like G o ogle Analytics or Bing Webmaster. .” Use Customer Match to Target Specific Customers. Use Dynamic Search Ads.