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Why You Should Still Be Using Personalized Marketing to Boost Your Brand

Kissmetrics

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Product Recommendations. Dynamic Websites.

Marketing 273
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How Traditional Retailers Use Digital Marketing to Stay Relevant

Optimizely

In order to survive the Retail Apocalypse, they needed to figure out web design, social media, and email marketing. In fact, they’ve managed to thrive thanks to savvy digital marketing and data harvesting, which has made them not only relevant but hard to ignore. Target’s Data-Driven Decision Making.

Marketing 150
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Shopify vs Squarespace vs Wix: The Battle of The Website Builders

Ecommerce Platforms

Other notable Shopify features include: Analytics: By this we mean, you get access to a Google Analytics integration, you can generate product reports, and view sales and customer data via your Shopify dashboard. But also, the ability to sell on Facebook and offer targeted discounts to loyal customers. . The Winner: Squarespace.

Shopify 211
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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

Robust ecommerce analytics programs allow you to measure performance, uncover trends, use customer data, and optimize pricing. Monitor metrics like customer lifetime value (CLV), returning visitor rates, website session time, pages per visit, bounce rate, conversion rates, customer acquisition costs, and more.

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Shopline Review: What Does This eCommerce Platform Have to Offer?

Ecommerce Platforms

Data Analytics. Shopline provides a real-time analytics dashboard that gives insights into customer data, traffic, marketing performance, which products sell best, etc. With Shopline’s Pro versions (more about pricing in a sec), you can review up to a year’s worth of data. Web design customization is pretty limited.

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162 Best Ecommerce Site Designs of 2017

BigCommerce

So, how do you design a site that is both beautiful and functional? We’ve found 162 of the best ecommerce web designs that convert. The “that convert” piece is important, because good design alone isn’t enough. ” Kevin Richards, Founder & CEO, Ventura Web Design. Brandon Kirkland, CEO, epicShops.

eCommerce 379
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From Intent to Engagement: How Behavioral Analytics Powers the Shopper Experience

Lemonstand

For example, Netflix presents customers with suggestions after purchasing a movie, offering additional movies they might be interested in watching. Amazons’ recommendation engine also uses these types of behavioral insights to suggest matching items to shoppers in real-time. Closing Thoughts.