Retail TouchPoints

MAY 23, 2023

Initially known for its Merino wool-crafted coasters, the brand has ventured into adjacent categories including kitchen, workspace and fashion. To boost wholesale and DTC acquisition, the brand also has been ramping up paid marketing investments — specifically social media and search.

Specialty Retailers 257

Specialty Retailers Consumer Social Media Accessories 257

Steve Dennis

JANUARY 9, 2018

Yet as much as technology can enhance the shopping experience the role of an actual human being in making the customer experience intensely relevant and remarkable should not be forgotten. Many retailers would be wise to see sales associates as assets to invest in, not expenses to be optimized. It’s not sustainable.

eCommerce 102

eCommerce Retail Multi-channel Channel 102

BigCommerce

JULY 3, 2017

We strive each and every day to challenge the fast-fashion, planned-obsolescence, throw-away culture that we grew up in. Our motivation is to fill the void left by the fashion industry by making clothing designed specifically for pear-shaped women. Small towns + social media = success! Social media is the most successful.

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209