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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

All customers have to do is donate their old jeans instead of throwing them away and, in return, the retailer will offer the customer a discount on a new pair. If they haven’t fixed the digital enablement basics, they won’t have much success moving forward with a green loyalty program.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Companies benefit equally from the responsible use of data, in the form of greater customer loyalty or better engagement with information their customers actually care about. Oftentimes these policies are downright inaccessible to consumers because they’re far too long and filled with legalese. The tide is turning.

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How Privacy Issues in Mobile Apps Impact Retailers

Retail TouchPoints

The popular Canadian coffee chain Tim Hortons recently experienced negative publicity after multiple government agencies shed light on the company’s mobile app privacy policies and data collection methods. This discovery tarnished the reputation of a widely respected company with a long history of customer loyalty.

Mobile 302
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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

The reality is that more protective privacy policies are only going to continue increasing around the globe, and your brand won’t have a choice but to adapt. Kroger’s customer loyalty program will be the source of the new marketplace. Pushing programmatic while protecting user privacy. billion this year after increasing 5.2%

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Programmatic Advertising Trends, Stats, & News

ROI Revolution

The reality is that more protective privacy policies are only going to continue increasing around the globe, and your brand won’t have a choice but to adapt. Kroger’s customer loyalty program will be the source of the new marketplace. Pushing programmatic while protecting user privacy. billion this year after increasing 5.2%

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

You can learn more about these policies on Facebook’s Help Center and Newsroom. Nearly 60% of millennials are watching more TV on subscription services due to COVID-19 ( GlobalWebIndex ). SMBs in the telecommunications, professional services, and life science industries are feeling the least negative impact from COVID-19.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Between significant increases in remote work that required IT teams to reexamine privacy policies to significant increases in both consumers’ privacy concerns and government privacy regulations, the pandemic years have been transformative in shaping the future of privacy. The average organization’s ROI on privacy initiatives was around 1.9x

eCommerce 148