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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. PPC advertising is equal parts art and science. How Google Recommends You Optimize Your AdWords Campaigns. I recommend using both.

PPC 408
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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Why Customer Loyalty is Important.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Amazon introduced Amazon Prime in 2005 as a way for customers to get free two-day shipping for a flat annual fee. This strategic move helped boost customer loyalty and incentivize repeat purchases.

eCommerce 417
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

21% of executives surveyed expect current economic conditions to remain the same while 23% expect conditions to worsen through June 2021. Out of the weeks surveyed, executives narrowly approached an overall negative outlook from Oct. 23% of executives still expect a decrease in customer demand over the next six months.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. 64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important. 23% of executives still expect a decrease in customer demand over the next six months.

eCommerce 156
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

According to an Adobe consumer survey, 33% of consumers have received online orders later than expected and 30% prefer BOPIS or curbside pickup over delivery. Additionally, of those surveyed, 38% said they would be looking to put more money into savings and an additional 28% said they planned to create stricter budgets in the near future.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2020]

ROI Revolution

64% of shoppers surveyed want mobile and contactless pickup options, with 79% saying contactless store pickup is very important. While over half (54%) of executives surveyed in April expected profits to decrease over the next six months, that number is down to 31% now – the lowest it’s been since the beginning of the pandemic.

eCommerce 158