RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

Forrester eCommerce

JANUARY 17, 2024

We asked over 39,000 Canadian consumers in our annual Customer Experience Benchmark Survey about their likelihood to recommend brands that they interacted with in the past 12 months, using the standard NPS […]

Customer Experience 285

Customer Experience Recommendation Consumer Customer 285

Retail TouchPoints

MAY 1, 2024

Tailoring the shopping experience to individual preferences, like offering personalized product recommendations and customized promotions, is a psychological strategy that makes customers feel valued and understood, leading to a positive brand perception. Customers become invested in earning rewards and badges.

Technology 232

Technology Arts Payments Customer Loyalty 232

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. hot and trendy.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

OCTOBER 16, 2023

Interactive product recommendation quizzes not only engage customers but also create a sense of participation and entertainment, making customers more willing to provide valuable zero-party data in exchange for a tailored shopping journey. Amplify insights through targeted surveys.

Social Media 263

Social Media Consumer Information Marketing 263

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for.

Customer Experience 245

Customer Experience Customer eCommerce Customer Loyalty 245

Sailthru

FEBRUARY 5, 2019

In research sponsored by Mastercard, “The Age of Personalization: Crafting a Finer Edge,” HBR surveyed 600 business executives in various industries about personalization. According to HBR’s survey, 90% of business executives agreed that customers expect organizations to know their interests and anticipate their needs.

Recommendation 60

Recommendation Customer Experience Customer Loyalty Customer Data 60

365 Retail

OCTOBER 30, 2023

In an era marked by financial caution, the dynamics of shopper loyalty are shifting, particularly in light of the ongoing cost-of-living crisis. This means businesses need to look after their customers better than ever. Almost half (49%) shop with community benefits in mind, while 48% are keen to support their local business owners.

Small Business Retail 111

Small Business Retail Shipping Costs Customer Experience Customer 111

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. Retailers also have the opportunity to populate emails with recommendations for items the shopper looked at but didn’t buy, discounts for their favorite products and more.

Small Business Retail 218

Small Business Retail Marketing Retail Social Media 218

Retail TouchPoints

JUNE 27, 2022

How can businesses position themselves to attract consumers and deliver an exceptional in-store experience that builds customer loyalty and drives sales? Frontline sellers hold powerful influence over customer purchasing behavior. Still, these influencer recommendations do not come cheap. So what’s the plan?

Retail 258

Retail Recommendation Games Consumer 258

Groove

NOVEMBER 12, 2020

Modern-day businesses will struggle to be successful if they don't understand who their customers are. Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. Identify Your Customers' Biggest Pain Points. Ask For Feedback.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.

Merchant Services 271

Merchant Services Shipping Costs Retail Social Media 271

RTP blog

JUNE 10, 2019

At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one. The idea is to gain a 360° picture of customers with deeper levels of insight.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

Kissmetrics

JANUARY 17, 2022

A popular use for such messaging is product recommendations, like this one from Groupon , which focuses on pampering experiences a customer may appreciate. Product Recommendations. For example, a razor company might see you purchased a razor a few weeks ago and recommend a shaving cream. Dynamic Websites. past purchases.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JULY 21, 2022

To truly understand the impact of all these forces on consumers and the brands that market to them, Qonsent surveyed 1,000 U.S. But a separate survey from Motive.co adults and 125 marketers. Nearly all ( 94% ) consumers agreed that it was important to have control over the information they shared with companies and how it was used.

Marketing 274

Marketing Consumer Information Customer Retention 274

Retail TouchPoints

SEPTEMBER 3, 2020

During the busy holiday season, digital return rates can spike to 30% ; and Return policies and experiences have a significant impact on customer loyalty. In a survey of consumers conducted by Doddle , 84% said a positive returns experience encourages them to shop with a retailer again.

Shipping Costs 329

Shipping Costs eCommerce Merchant Services Retail 329

Wiser

JULY 11, 2022

It’s essential that your business is able to engage shoppers, build customer loyalty, and drive sales. But developing an effective retail strategy takes more than just attracting customer attention. With the right strategies in place, there are many possible benefits for your business, including: Attracting new customers.

Social Media 146

Social Media Retail Customer Loyalty Consumer 146

Kissmetrics

NOVEMBER 5, 2020

The very first step in a customer journey map is the core demographic information about your customers, such as: Gender Age range Job title Job responsibilities Salary Region Company size. If not, a survey can give you a clear picture of who your audience is and what they do. She organizes and prioritizes campaigns.

Customer 349

Customer Social Media Comparison Shopping Information 349

UpSellIt

MARCH 22, 2023

Give relevant and limited suggestions, rather than overloading customers with too many options. Maximize sales by offering just two to three well-targeted upsell recommendations. Get to the root of your customer’s problem and find out what they need. And personalized experiences build customer loyalty.

Payment Services 78

Payment Services Payments Recommendation Customer Loyalty 78

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. And while having a customer loyalty program is a great tool, it’s not the end all be all. Loyalty marketing involves every part of the customer journey and when done correctly is a great growth strategy.

Marketing 73

Marketing Customer Loyalty Customer Retention Social Media 73

Retail TouchPoints

APRIL 26, 2022

Asking consumers questions about their likes and dislikes directly — through quizzes, surveys, forms, two-way text messaging conversations and more — is a natural way to collect zero-party data. Zero-Party Data and the Rise of Conversational Commerce.

Customer 193

Customer Retail Information Consumer 193

lateshipment

MAY 21, 2021

There are many types of emails that you can send , including: You can send welcome and thank you emails Special promotions Friendly reminders Customer feedback surveys Gifts and messages on special occasions Emails that educate subscribers and add value Personalized product recommendations Or emails to create personal relationships.

Customer Retention 130

Customer Retention eCommerce Customer Social Media 130

Smile.io

MAY 1, 2023

Customer loyalty Customer loyalty measures how likely a customer is to return for a repeat purchase or be an advocate for your brand in the form of referrals, and by simply being a fan. Depending on the type of data being used to personalize the experience , it can also be used to increase customer loyalty.

Customer Retention 60

Customer Retention Customer Customer Loyalty Merchant Services 60

Sailthru

JANUARY 19, 2023

50% plan to make less impulsive purchases this year, with most doing more research (50%), waiting for sales (47%) and relying on loyalty benefits (46%) when purchasing from their favorite brands. Earning this customer loyalty demands more than just rewards.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

ESW

MAY 17, 2023

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. Building an online shopping channel for their corporate customers delivers an experience that drives sales.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

lateshipment

FEBRUARY 3, 2023

Thus, e-commerce brands must start prioritizing customer retention over acquisition, as it is the best move to make. Increased customer lifetime value: Shopify found that customers who make repeat purchases have a higher lifetime value compared to one-time customers. Still not convinced? Why, you ask? Here’s why.

eCommerce 130

eCommerce Shipping Costs Customer Shipping 130

Optimizely

MAY 19, 2017

Marketers know that the probability of selling to an existing customer is nearly ten times higher than selling to a brand new prospect, so it’s especially critical to make sure you’re capitalizing on those moments of interest – especially because it’s the second purchase, not the first, that’s key to driving customer loyalty.

Customer Loyalty 191

Customer Loyalty Customer Recommendation Improvements 191

Wiser

AUGUST 28, 2023

Utilizing social media, customer surveys, and review platforms can facilitate the collection of this feedback. Integrating these insights into your retail assortment strategy allows for dynamic adaptation to customer needs and expectations, leading to increased customer loyalty and sales.

Retail 146

Retail Fashion Information Customer Data 146

RetailMinded

JULY 8, 2021

Depending on the approach you applied to your business, you will have access to survey results, rankings, impressions, likes, shares, sales, conversions, and clicks. Increases Customer Loyalty . The cost of acquiring and converting new customers is higher than the cost of retaining existing customers.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Smile.io

MARCH 21, 2023

These days, customized experiences are more important than ever. So if you overlook personalization, you’re likely missing out on potential sales and customer loyalty. Even if you don’t know your website visitors, you can still customize their experience. Product recommendations based on the visited pages.

eCommerce 69

eCommerce Shopping Carts Customer Loyalty Recommendation 69

Smile.io

APRIL 30, 2024

This can help you maximize customer lifetime value and increase revenue for your business. For instance, if a customer buys a laptop, you can retarget them with promotional emails recommending laptop accessories such as a mouse, laptop bag, or external hard drive. Loyalty & Reward Program Insights from Smile.io

Customer 60

Customer Shopping Carts Shipping Costs Subscription 60

365 Retail

JUNE 2, 2021

In a Shopify survey taken at the end of 2020, 59% of users said that they welcomed personalised product recommendations, and brands that target millennials saw the number jump to 78%. Moreover, research has proved that more personalised shopping experiences drive customer loyalty and brand interaction. .

Fashion 90

Fashion Social Media Arts Customer Loyalty 90

GetElastic

JANUARY 19, 2021

So far we have addressed recommendations from the report that speak to the use of digital commerce platforms for B2B companies, shifts in product offerings and multiple go-to-market approaches. According to a consumer survey by emarketer , about half of all searches start on marketplaces. Customer loyalty.

Merchant Services 148

Merchant Services Operations Fulfillment Customer Loyalty 148

Kissmetrics

JUNE 15, 2017

And when you enact initiatives to show customer appreciation, your customers are more likely to be loyal. Here are some customer appreciation initiatives you can start: Create customer loyalty programs. Customers want to be rewarded for their loyalty, and that’s exactly what a loyalty program aims to do.

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Retail TouchPoints

NOVEMBER 18, 2021

Enhance advertising and recommendation relevancy with better targeting and search. Make loyalty programs experiential and community-oriented. Customer loyalty has taken a hit during the pandemic, but brands like Peloton are going the extra mile by focusing on community activation and collaboration. Want more proof?

Consumer 248

Consumer Merchant Services Social Media Technology 248