The Many Digital Touchpoints of a Modern-Day Consumer
ChannelAdvisor
MAY 16, 2018
How do you create a solid multichannel strategy to keep up with it all? His wife’s birthday is next week, but Eric hasn’t bought a gift yet. Below, we follow the digital touchpoints Eric makes in a single day that lead him to purchasing the perfect gift. Digital Touchpoint #2: Channel Diversification. Sellers, meet Eric.
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