10 Most Important Ecommerce KPIs to Measure in 2023
Retalon
AUGUST 22, 2023
Ecommerce continues to rapidly gain market share year after year. However, a good rule of thumb is CLV should be 3:1 of customer acquisition cost (CAC). High lifetime value customers have a lower churn rate and make repeat purchases over many years. CLV represents the ultimate value of your marketing and retention strategies.
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