Kissmetrics
JUNE 29, 2021
Without a customer, you don’t have a business. Without consistent customers , you don’t have a stable business. A little caveat here is businesses should also focus on customer retention , which is different from an acquisition. One of the best ways to get more customers is to have your customers get them for you.
GetElastic
SEPTEMBER 15, 2021
Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.
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Kissmetrics
MAY 18, 2021
From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. Seventy-seven percent of mobile shoppers say they are more likely to purchase from websites that allow them to purchase quickly. It often costs far more to bring in new customers than to keep the ones you already have.
AcquireConvert
DECEMBER 15, 2020
eCommerce stores are the way of the future, but the advertising for those stores can become incredibly expensive, either with pay-per-click (PPC) campaigns or third-party marketing companies. It’s optimized for desktop and mobile while operating in real time. The customer service is friendly, helpful, and prompt. Easy to set up.
Kissmetrics
MARCH 2, 2021
Customer acquisition cost: ($1,020,000 / 1,020,000 customers) + $1.00 per customer = $2.00. As in our previous example, the amount is worth only the money extracted from customers. This company has used a customer retention calculation to determine its customer lifetime value (CLV) is $2,000.
ROI Revolution
AUGUST 5, 2021
Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.
ROI Revolution
MARCH 2, 2021
2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data).
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