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The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources

Kissmetrics

Without a customer, you don’t have a business. Without consistent customers , you don’t have a stable business. A little caveat here is businesses should also focus on customer retention , which is different from an acquisition. One of the best ways to get more customers is to have your customers get them for you.

Customer 276
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The Complete Guide to Client Onboarding and Retention

Kissmetrics

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. How Ongoing Services Improves Client Retention.

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The Nuts and Bolts of Scaling for Marketing

Omnisend

It’s a great way to ensure customer retention and keep your eCommerce store top of mind. While the goal is to attract and ultimately retain customers , content marketing uses storytelling to appeal to a wide audience. Send potential and current consumers personalized and relevant email content at a regular cadence.

Marketing 142
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Sellerboard Review: Everything You Need to Know About This Amazon Analytics Tool

Ecommerce Platforms

If you don’t have time to read my entire Sellerboard review, here are the highlights: Overall, I think Sellerboard is an affordable product for Amazon sellers looking to quickly analyze their daily business performance, including profits, inventory levels, customer lifetime value, etc.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Read the ebook.

B2B 146
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How to Grow a Successful CRO Program

Kissmetrics

From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. For those with in-house expertise, it can be difficult to shift resources towards a dedicated CRO program. Top management controls budget, resource allocation, and sign-offs for your programs. Conclusion.

eCommerce 280
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59 Productivity Hacks for Online Small Business Owners

BigCommerce

There are a lot of ecommerce resources that are publicly available. Need some simple graphic design help for a logo, PPC banner or social media ad? Share resources. They also have a ton of other great resources that can help your business. My favorite online resource for business information is actually Quora.