Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment
Retail TouchPoints
JANUARY 29, 2024
But the 2023 survey showed that for approximately three in 10 respondents, omnichannel strategies also are being designed to create practical, bottom-line benefits: 31% of retailers cited improving customer retention as a key omnichannel objective, and 29% identified both reducing returns and making fulfillment services more cost-effective.
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