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Presumed Innovative Until Proven Guilty

Forrester eCommerce

B2B marketing leaders are not as innovative as they think they are! Join us at Forrester’s B2B Summit North America — an in-person and digital experience happening May 2–4 — to learn the tips and tricks we’ll reveal in “The CMO’s Handbook For Nurturing Innovation” that you can use to jump-start your innovation agenda. B2B […].

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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Retail 290
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What Retailers get Wrong about Tourists

Retail TouchPoints

That’s why I wrote Leading Travel and Tourism Retail, a handbook for retailers, hospitality venues and others that want to attract cash-rich, time-poor tourists and delight them. Successful luxury brands are capitalizing on this by providing an in-store narrative experience that customers can value as much as their actual purchase.

Travel 278
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What It Takes To Provide Epic Social Media Customer Care

RTP blog

In reality, not all of these millions of mentions require a response, so the challenge becomes: how do companies filter through the noise to find the actionable posts and create epic social media customer experiences? Brands today need to prioritize a detailed and thorough social media handbook. 6 Steps To Epic Social Customer Care 1.

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Almost half (45%) of retailers now experience customer churn rates upwards of 51%, according to the latest data from MoEngage

365 Retail

With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests.

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92 Small Business Tax Deductions to Use Now (+11 You Should Never Try)

BigCommerce

So far in this Ecommerce Tax Handbook we’ve covered sales tax , Amazon FBA , and tax law deadlines. Advertising & marketing. Discounts to customers. Entertainment for customers and clients. Gifts for customers or employees ($25 deduction limit for each). Now we’re on to the fun stuff: deductions.

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The Benefits of Using Printed Booklets to Market Your Brand

365 Retail

Additionally, they provide longevity, establish authority in your industry and build trust with your target customers. Common booklet types include staff handbooks, product catalogues, training manuals, event programs, newsletters, portfolios, recipe booklets, reference guides and business reports. What are Printed Booklets?