Retail TouchPoints
APRIL 7, 2021
The indoor, roofed mall of the past had little definition and less distinctiveness, with often the same familiar anchor stores expected to attract a high volume of buyers. Consumer-enabling technologies from voice activation to smart technologies to subscription services have redefined how retailers communicate with their customers.
Steve Dennis
JANUARY 14, 2020
A few months later I was appointed Sears’ new Vice President of Multichannel Integration. Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on.
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Steve Dennis
JANUARY 4, 2019
” A few months later I was appointed Sears’ new Vice President of Multichannel Integration. Of course by definition the customers that like a brand the best tend to do everything more. Meeting the consumer where she is AND actually being good at all of it is neither easy nor inexpensive.
Retail TouchPoints
MAY 5, 2021
how to best convert customer interest in the PS5 game console despite ongoing global stock shortages ) can be implemented organization-wide and sustained over time. Prior to Alianza, he served as Chief Revenue Officer at CounterPath and led the team in developing revenue streams for the company from definition to delivery.
RetailMinded
DECEMBER 19, 2022
Multichannel $10 million B2C baseball training brand, based out of Kent, Washington . That’s what happened for Driveline Baseball , a multichannel B2C company established in 2008 and based in Kent, Washington, that specializes in data-driven baseball performance training. Brightpearl is definitely a staple for us!
Steve Dennis
JUNE 17, 2019
When the company went through its second private-equity-led leveraged buyout in 2013 (note: I was the head of strategy and multichannel marketing during the first, in 2005), the new owners clearly overpaid and saddled the company with interest payments that constrain the company’s ability to execute a long overdue transformation.
Kissmetrics
JULY 12, 2021
Keyword call tracking is a game-changer for voice interactions. You can maximize AdWords ROI and use multichannel tracking to get a full picture of both sales and marketing metrics. If you need an effective email tool, this is one you should definitely check out. Track Marketing Interactions Across All Channels With Bizible.
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