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How to sell online in 2023: The definitive guide

Omnisend

Source Top of the list, as mentioned, is the convenience that brings to consumers as they don’t have to leave home and can shop any time. In 2022 retail online sales were estimated to be over 5.7 Or you’re just looking to be a retailer, and haven’t decided what your brand identity will be.

article thumbnail

How to sell online in 2023: The definitive guide

Omnisend

Source Top of the list, as mentioned, is the convenience that brings to consumers as they don’t have to leave home and can shop any time. In 2022 retail online sales were estimated to be over 5.7 Or you’re just looking to be a retailer, and haven’t decided what your brand identity will be.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Many experts point to true livestreaming as a digital adaptation of the “home shopping” models pioneered by QVC and HSN. Its rampant rise in China is encouraging U.S.

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The 3 big problems with omnichannel retail

Steve Dennis

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Of course by definition the customers that like a brand the best tend to do everything more.

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The 3 big problems with omnichannel retail

Steve Dennis

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Customers don’t care about channels. Embrace the blur.

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Instagram Live Shopping: Everything You Need to Know

Ecommerce Platforms

For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Apparently, live shopping arose in 2016 for the first time with popular Chinese influencers using an app called TaoBao to demonstrate and sell their products. This is where live shopping comes into play.

Events 104
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How Dopple Is Defining an Emerging Market

FastSpring

For instance, Dopple is now in the early stages of exploring how customers can use the platform to enhance physical retail or live event activations. But now we have things like Pinterest that at home shopping experience, and Google lens is changing things, and more people are using it to experience a product before they buy it.

Marketing 147